“Share a Coke” promotion ….. oops, let’s pretend you didn’t just try that!


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~~January 29, 2014~~

Coca-Cola Freestyle Launches New Mobile App

Coca-Cola Freestyle is making it even easier and more fun to find and interact with the groundbreaking fountain dispenser through a new mobile app and a series of customer-specific experiences.

Don’t have a Coca-Cola Freestyle location near you? Then use the mobile app to request a machine in your zip code, city, state or country.

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In Dallas, Texas, Coca-Cola Freestyle is teaming up with 18 Firehouse Subs locations to highlight a new feature on the app. Users can save their top five drinks, then scan the QR code or bump a dispenser to automatically see the options appear on a custom screen.

Full Read/Article: http://www.coca-colacompany.com/stories/coca-cola-freestyle-launches-new-mobile-app

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~~Coca-Cola has another App – Share a virtual Coke~~

One that has been creating quite a “splash” in the LGBT community

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Coca-Cola may be downplaying the fact that it’s a Sochi Winter Olympics sponsor, but the mega-corporation doesn’t really seem to have a problem with banning the word from its website.

The beverage company has been running a “Share a Coke” promotion since this summer, swapping in customer’s names over the “Coca-Cola” logo.

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Part of the marketing plan is a website that lets users customize a virtual Coke can. Although the app blocks explicit words, it allows users to write pretty much whatever they want.

Unless they want to write the word “gay” (or “gays”).

That brings up an error message: “Oops. Let’s pretend you didn’t just type that. Please try another name.”

Hetero” and “Straight” are cool though.

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Coca-Cola Apologizes For ‘Share A Coke’ Promotion Deemed Homophobic

For months corporate sponsors of the upcoming 2014 Sochi Olympics have been warned that their support of the Games could bring about the fury of lesbian, gay, bisexual and transgender activists who are outraged by Russia’s anti-gay propaganda laws.

Among those companies is Coca-Cola, which, over the weekend, was slammed by the LGBT community for a new social media campaign related to the Olympics that allegedly prevented users from typing the word “gay” on a customizable Coke can, but allowed the use of the word “straight.”

If a user typed the word “gay,” a message would reportedly appear that read, “Oops, let’s pretend you didn’t just try that.”

In response to the massive push back against the social media campaign that was initiated by queer activists, Coca-Cola has released a formal apology addressing the promotion and subsequent backlash from the LGBT community.

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Posted on the company’s website, the apology reads:

Our “Share A Coke” promotion, which is running in several markets around the globe, is intended to allow people to take the Coca-Cola script and replace it with their name on the can. Unfortunately, in South Africa, the digital version of the “Share a Coke” promotion did not limit the customization to individuals’ names.

Specifically, the name and message auto-generator on our South Africa “Share A Coke” website would not accept the word “Gay”, but did accept the word “Straight”. This isn’t how the program was supposed to work, and we’ve pulled the site down until we can fix the problem. We apologize for this mistake.

As one of the world’s most inclusive brands, we value and celebrate diversity. We have long been a strong supporter of the LGBT community and have advocated for inclusion, equality and diversity through both our policies and practices.

More than 700,000 Coca-Cola system associates get up every morning determined to make the world a happier place and, when errors like this happen, we take it seriously.

Thank you for raising this with us, and we’ll get it fixed.

Full Read/Article: http://www.huffingtonpost.com/2014/01/28/coca-cola-apologizes-share-a-coke_n_4682878.html

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~~Related~~

http://oblogdeeoblogda.me/2014/01/26/coca-cola-deleting-enraged-lgbt-comments-from-facebook-page/

http://oblogdeeoblogda.me/2014/01/27/share-a-coke-with-gays/

~~And so all said and done~~

 THIS IS THE TIME FOR

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AND SO WE SHOULD ALL

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BECAUSE RUSSIA IS

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AND THAT DAMN AWFUL

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AND

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IS TERRIFIED OF

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AND SO THE

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OF COCA- COLA DOES LITTLE TO

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AND SO THEIR SPONSORSHIP IS NO MORE THAN

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INSTEAD OF THE COURAGE TO

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WHILE YOU ARE ABOUT IT

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~~FULL CREDIT FOR ALL THESE “COKE” PHOTOS: O-blog-dee-o-blog-da Life goes on …~~

Full Read/Article: http://oblogdeeoblogda.me/2014/01/27/share-a-coke-with-gays/

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Full photo credit: https://www.facebook.com/familiesofrainbows

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We ALL fight the fight!! 

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We ALL are ONE!! 

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Coca Cola v Gay Rights

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Published on Jan 29, 2014

A Coca Cola website allowing users to name coke cans has been replaced by the company following social media controversy and a #BBCtrending investigation. The site allowed people to write their names on coke cans but wouldn’t allow the word “gay” to be used. It caused a storm on social media, but why was the site (based in South Africa) attracting the attention of the global gay rights movement?

And was the criticism fair?

Coca Cola sponsor the Sochi Winter Olympics in Russia, and many Olympic sponsors are being criticized by gay rights activists who oppose a Russian law that imposes fines for providing “propaganda” about homosexuality to minors. Coca Cola has now taken down the site and apologided for any offense caused, saying they are “a strong supporter of the LGBT community.”

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~~Remember their hilltop commercial? This is an updated version~~

#CheersToSochi Coca-Cola ad for #LGBT Russians

Published on Jan 23, 2014

Follow @QueerNationNY for more info on Queer Nation’s #CheersToSochi movement. For background on the situation in Russia, see VICE magazine’s excellent report “Young and Gay in Putin’s Russia”

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2 thoughts on ““Share a Coke” promotion ….. oops, let’s pretend you didn’t just try that!

  1. Pingback: The Sochi Olympic Games are but a week away ….. | It Is What It Is

  2. Pingback: Sochi Olympic Winter Games 2014 ….. Clearly controversial in many ways! | It Is What It Is

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