At the end of the day …. Always #LikeAGirl!!

~~June 29, 2014~~ 

Documentarian Lauren Greenfield and Always have teamed up to fight against the female stereotype and show the negative effect it can have on a teen’s confidence.


Greenfield conducted a social experiment by asking a group of women and men to do various things “like a girl.”

Pre-teen girls were asked to do the same, and their reactions were incredibly moving.






~~Always #LikeAGirl~~

~~Published on Jun 26, 2014~~

Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence. 

We’re kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.

Fight GAll

“In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand,” said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. “When the words ‘like a girl’ are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine ‘like a girl’ into a positive affirmation.”

So tell us… what do YOU do #LikeAGirl?


For the past 30 years, Always has been empowering girls globally, bringing puberty education to millions of adolescent girls.
Find out more at…

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We’ve all heard the phrase “like a girl” growing up, so why not change its negative stigma?


These girls are the future of our neighbourhood, county, town, city, state, country and world. 

Let them be who and what they are. Don’t curtail their natural, intrinsic, individualistic ways. Let them be. 


We ALL are ONE!! 


4 thoughts on “At the end of the day …. Always #LikeAGirl!!

  1. Pingback: You fight like a girl …. Best way to fight!!! | It Is What It Is

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