~~June 29, 2014~~

Documentarian Lauren Greenfield and Always have teamed up to fight against the female stereotype and show the negative effect it can have on a teen’s confidence.

Greenfield conducted a social experiment by asking a group of women and men to do various things “like a girl.”

Pre-teen girls were asked to do the same, and their reactions were incredibly moving.

Running

Fighting

Throwing

Always #LikeAGirl

~~Published on Jun 26, 2014~~

Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence.

We’re kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.

“In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand,” said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. “When the words ‘like a girl’ are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine ‘like a girl’ into a positive affirmation.”

So tell us… what do YOU do #LikeAGirl?

For the past 30 years, Always has been empowering girls globally, bringing puberty education to millions of adolescent girls.
Find out more at http://www.always.com/en-us/likeagirl…

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