Why do we blog or tweet, share videos, stories, photographs, quotes and so on? Why? Well I’ve narrowed it down to three main reasons.
The first is desiring the activity itself of social interaction and connecting. The second reason is to sell something.
But the third reason is the one I find most compelling.And I think the truest reason that most of us (non-retail) people engage with social media. It is the very real and personal need to share ourselves with others. For others to know about us and how we feel about things, and to care.
We’re human and we need to be needed, appreciated, understood and considered to have value. Reaching out in the world of social media, in general, brings an interaction of like-minded people sharing ideas, opinions and creativity. Some of it’s bad, because there are a few out there who want to upset the apple cart…
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