A lesson that needs learning!!
A popular insurance company pays a great deal of advertising money to let everyone know that they are in fact “our good neighbors.” They populate commercial after commercial with cheery, miraculously at-your-service agents who care about their clients above all else. While I am sure their real agents are customer relations friendly, the reality is they are likely no more so than any other public facing company. The associates, employed by the company, who personify saintly best friend types the most, are the actors in the ads.
The truth is, customers are not important loved ones in the lives of service people. We are, at best, friendly, tip-paying, lucrative transactions. We don’t represent go-to shoulders to cry on, we represent income, and even the warmest heart moving gesture is a business decision.
Likewise, as consumers, we are not buying advice, approval or input from those serving us. The cashier at…
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