At the end of the day …. “Just Eat It: A Food Waste Story”!!


~~June 19, 2015~~ 

Americans waste more food than any country in the world. The actual facts are shameful.

Studies show that the average American Family of four throws away 40% of the food they purchase! That means almost half of what we put in our grocery carts ends up in a land fill.

When that is included with discarded food from our gardens, fruit trees and fields, well over 50% of what is produced (meat, fruit, vegetables, and dairy) is wasted.


“As it appears … full read/full credit”


Just Eat It is a 74-minute documentary film about food waste and food rescue by Peg Leg Films in partnership with British Columbia’s Knowledge Network.

We all love food.

As a society, we devour countless cooking shows, culinary magazines and foodie blogs. So how could we possibly be throwing nearly 50% of it in the trash?

Filmmakers and food lovers Jen and Grant dive into the issue of waste from farm, through retail, all the way to the back of their own fridge. After catching a glimpse of the billions of dollars of good food that is tossed each year in North America, they pledge to quit grocery shopping cold turkey and survive only on foods that would otherwise be thrown away. In a nation where one in 10 people is food insecure, the images they capture of squandered groceries are both shocking and strangely compelling. But as Grant’s addictive personality turns full tilt towards food rescue, the ‘thrill of the find’ has unexpected consequences.

Featuring interviews with TED lecturer, author and activist Tristram Stuart and acclaimed author Jonathan Bloom, Just Eat It looks at our systemic obsession with expiration dates, perfect produce and portion sizes, and reveals the core of this seemingly insignificant issue that is having devastating consequences around the globe. Just Eat It brings farmers, retailers, inspiring organizations, and consumers to the table in a cinematic story that is equal parts education and delicious entertainment.

“As it appears in … full read/full credit”


Grant Baldwin

Jen Rustemeyer


(Peg Leg Films)



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Hot Docs Trailers 2014

~~Published on Mar 18, 2014~~

Hot Docs has received filmmaker permission to upload this trailer to the HotDocsFest YouTube channel.


#AtTheEndOfTheDay #JustEatIt #FoodWasteStory #AmericansWasteFood #HarvestRight #74MinuteDocumentary #FoodWaste #FoodRescue #PegLegFilms #BritishColumbia #KnowledgeNetwork #SquanderedGroceries #ShockingStrangelyCompelling #GrantBaldwin #DirectorEditorComposer #JenRustemeyer #Producer #HotDocsTrailers2014

#WeAllAreOne #ItIsWhatItIs #DrRex #HortyRex #hrexachwordpress


We ALL are ONE!! 


6 thoughts on “At the end of the day …. “Just Eat It: A Food Waste Story”!!

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