Starbucks unveils winning ad for Channel 4’s Diversity in Advertising award
Launched last night, February 2, on Channel 4, Starbucks’ winning entry #whatsyourname follows the journey of James – who is transitioning – trying out his new name in Starbucks (the brand is well-known for scrawling the names of its customers on coffee cups).
The ad shows James quietly enduring a string of everyday encounters involving his birth name Jemma – including GP appointments, receiving post, and family occasions – but it’s in Starbucks that he can choose what he calls himself.
The ad was created by Iris – pipping the likes of adam&eveDDB to the prize this year – and will be accompanied by a series of ‘moving portraits’ involving real-life stories of trans people deciding on their new names. The campaign comes off the back of research that shows trans people only star in 0.3% of ads, despite forming roughly 1% of the public and arrives at a time where transphobic attitudes remain prevalent.
At Starbucks, writing your name on a cup and calling it out is a symbol of our warm welcome. It’s a small gesture, but it’s symbolic of what we believe in: Recognition and acceptance, whoever you are, or want to be.
I was completely impressed and delighted as I watched the halftime show. The more I read about it, the more I like it.
I must confess that I missed many of the little details that are coming to our consciousness. The more details I learn about, the more I admire J-Lo. her talent, her personality, her values and the subtle ways that were used to make this an important message in so many ways.
Joseph Jason Namakaeha Momoa is an American actor. He played Aquaman in the DC Extended Universe, beginning with the 2016 superhero film Batman v Superman: Dawn of Justice, and in the 2017 ensemble Justice League and his 2018 solo film Aquaman.
In Baywatch Hawaii, he portrayed lifeguard Jason Ioane.
Watch Jason Momoa get super comfortable at home in our 2020 Super Bowl commercial. Behind the muscles and hair is just a guy trying to relax at home – the one place he can truly be himself. With Rocket Mortgage®, you’ll get award-winning customer service and a home buying experience centered around you, so you can be as comfortable financing your home as you are living in it.
~~Published February 2, 2020~~
With Rocket Mortgage®, you’ll get award-winning customer service and a home buying experience centered around you, so you can be as comfortable financing your home as you are living in it.
As I’ve said before, I’m not a football fan. I don’t watch the game; usually not even the ads. When I do watch, it’s for the halftime show.
That’s what I did yesterday.
I must also say that I was quite partial to this one because of the powerful Latinas who were featured. The extra talent (Bad Bunny, J Balvin and Emme) was icing on the cake.
When J-Lo displayed her feathered ‘coat’ and proudly showed the Puerto Rican flag, I felt chills!
As you probably know, many details of their performance didn’t sit well with some of the ‘real’ Americans, conservative ‘christians’ and the like. For me the ‘last straw’ was wondering why J-Lo was displaying the Cuban flag!!
I was going to let the issue go without any kind of response but, recently a friend has been telling me that, silence is complicity so here goes …
IF THE SHOE FITS, WEAR IT!
If it doesn’t, just read and go on!
🤨 … to ignorant, uneducated, racist, white crackers, (some inbred and toothless), Drumpf supporters who decry the presence of the ‘Cuban’ flag (NEWS FLASH: it wasn’t. It was the Puerto Rican flag), in your beloved, macho, ‘patriotic’, testosterone-filled ritual which was overshadowed by incredibly talented, Spanish-speaking (bilingual) Latin performers, bringing cultural treasures, celebrating diversity, sisterhood and feminism: it would serve you better if you attempt to get educated, know other flags in addition to the American one and learn a second language (if you have the intelligence – which I doubt), you deplorable dorks! … 🤨
The half time show, proved to be a venue for more ignorant responses from MAGAs and xenophobes to be displayed to the world.
I was curious what the public reaction would be to a show featuring two Latina superstars, Shakira, and Jennifer Lopez, who is known as J.Lo. So while watching the show, I kept one eye peeled on twitter. I was not disappointed.
“The amount of Americans watching the Super Bowl and mistaking the Puerto Rican flag for a Cuban flag and claiming that speaking/singing in Spanish (especially in Miami!) is somehow political is hilarious. So many dumbass, racist Americans.”
I’m seeing a lot of angry whites confusing the Puerto Rican flag for the Cuban Flag. Y’all sound dumb as hell. Not only is Puerto Rico part of America, America has no official language so who cares what language that shit was sung in.
Rocking the Puerto Rican flag while singing “Born in the USA.” A good reminder for those who sometimes need it, that Puerto Rico is part of the United States.
The Hard Rock group has built the world’s first guitar-shaped hotel in South Florida.
The 400-foot-tall guitar-shaped building is part of an impressive hotel complex that will be open to the public on October 24 in Fort Lauderdale, Florida.
The guitar-shaped tower was the most challenging part during construction.
“Who builds something like that? All this is big and that’s what we wanted,” Vice president of operations at Seminole Hard Rock Hotel & Casino, Drew Schlesinger, told Efe.
The hotel offers 638 rooms distributed over 35 floors and the prices for one-night stay go from $250 up to $500, depending on the season.
~~Published February 2, 2020~~
When a mysterious window washer takes J-Lo’s Bling Cup moments before her big game performance, the chase is on! Award-winning director, Michael Bay, captures all the star-studded action at the Seminole Hard Rock Hotel and Casino in Hollywood, FL.
José Álvaro Osorio Balvín is a Colombian reggaeton singer. Balvin was born in Medellín, Colombia. At age 17, he moved to the United States. He moved to Oklahoma and New York to learn English and was influenced by the music he heard there.
Jennifer Lynn López, also known by her nickname J.Lo, is an American actress, singer, dancer, fashion designer, producer and businesswoman. In 1991, López began appearing as a Fly Girl dancer on In Living Color, where she remained a regular until she decided to pursue an acting career in 1993.
The 2020 Super Bowl halftime show was all about Emme Maribel Muñiz, Jennifer Lopez’s 11-year-old daughter, who stole the show with her definitely-not-lip-synced rendition of “Let’s Get Loud,” backed by fellow star Shakira on drums.