‘Every Name is a Story’ …. “☕️ Starbucks LGBT+ Channel 4 Diversity Award 2019 ☕️ …. “!!

~~February 3, 2020~~


Wow! Take a look … it’s all in a name.

How important is your name? How do you identify with it?

It’s the same for all!



Starbucks unveils winning ad for Channel 4’s Diversity in Advertising award

Launched last night, February 2, on Channel 4, Starbucks’ winning entry #whatsyourname follows the journey of James – who is transitioning – trying out his new name in Starbucks (the brand is well-known for scrawling the names of its customers on coffee cups).

The ad shows James quietly enduring a string of everyday encounters involving his birth name Jemma – including GP appointments, receiving post, and family occasions – but it’s in Starbucks that he can choose what he calls himself.

The ad was created by Iris – pipping the likes of adam&eveDDB to the prize this year – and will be accompanied by a series of ‘moving portraits’ involving real-life stories of trans people deciding on their new names. The campaign comes off the back of research that shows trans people only star in 0.3% of ads, despite forming roughly 1% of the public and arrives at a time where transphobic attitudes remain prevalent.



~~Published February 2, 2020~~

At Starbucks, writing your name on a cup and calling it out is a symbol of our warm welcome. It’s a small gesture, but it’s symbolic of what we believe in: Recognition and acceptance, whoever you are, or want to be.

We welcome everyone.  

This entry was posted in Equality by Dr. Rex. Bookmark the permalink.

About Dr. Rex

I'm originally from Puerto Rico. I was born in Santurce and raised in Rio Piedras. Have lived in Florida since 1999. I have a doctorate degree in Medicine; completed in 1976. My Internal Medicine specialty was completed in 1979. Worked for Puerto Rico's health system until 1985. At this time, I'm happily retired after working for the federal government for almost 28yrs. I want to offer any knowledge that I have to anyone "out there" who is interested. My views are liberal in almost every sense. My knowledge is "eclectic" - a bit of everything. Music and reading are my passion. Blogging has also become a very interesting endeavor. Metaphysical topics attract me. I'm interested in news reporting human issues like injustice, discrimination and abuse - the "wrongly" affected. My intention is to bring this knowledge to an understandable level and to help anyone in need. I'm open to questions and will answer them to the best of my ability. Currently working on an enterprise whose main mission will be to bring peoples of all walks of life together. To be one .... since we ALL are ONE!! The future looks bright and promising!!!

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