In a holiday season where we can’t gather the way we normally would, pretty much any family-oriented Christmas commercial is bound to evoke some emotion. But a German ad company has succeeded in taking it to another level.
When you start with a mystery and lead viewers to a sweet conclusion that would make even the Grinchiest of hearts grow a few sizes, it’s hard not to gain a wide audience.
The ad opens with a scene of an elderly gentlemen looking at photos on his wall, then noticing someone hauling a Christmas tree. He appears to have an epiphany, then goes to pull a kettle bell out of his dusty garage. He can barely lift the kettle bell at first, but as the season changes from fall to winter, we see him get up each morning and engage in a newfound fitness routine.
He seems fiercely determined as he lifts the heavy weight a bit higher each time before dropping it. He keeps putting a framed picture in front of him when he does his routine, giving viewers a clue that he’s doing all of this for someone, though we don’t know who.