~~April 9, 2015~~
THIS ONE IS DEDICATED TO MY FRIEND MEL
Retailer aims to roll out “wine ambulance” across the off-trade
An independent retailer is hoping to attract interest from other outlets to buy into his drinks delivery concept called Winebulance which it claims has grown sales by 25% in less than six months.
Andy Short took over The Selsey Off Licence in Sussex at the beginning of the year and added a phone delivery service on drinks using the distinctive Winebulance branded van which features the slogan: “Stay calm! Wine is here!”
Delivery sales now account for 20% of the business and he believes this will reach 50% due to the branding and mix of products and promotions.
He hopes to make the Winebulance a national concept by giving other independents use of the trademarked logo and artwork to brand their own vans.
“As it appears in …. full read/full credit”
A dear blogger friend taught me about this concept.
You can find Michelle here: http://mchelsmusings.wordpress.com/
~IN HER OWN WORDS~
“IOTD” is image of the day, a concept I came up with. I teach visual meditative therapy – or in easy terms – a mini mental holiday. For some people it is very difficult for them to get their image right. I post an image a day for people to use in their mini mental vacay. Some are serious, some are silly, and some are just beautiful!”’
#IOTD #ImageofTheDay #208 #DearBloggerFriend #MiniMentalHoliday #VisualMeditativeTherapy #AwesomeIdea #Winebulance #AndyShort #The SelseyOffLicence #Sussex #StayCalm #WineIsHere #Hopes #NationalConcept #TrademarkedLogoArtwork #BrandTheirOwnVans #Dedicated #MyFriendMel
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