~~July 15, 2015~~
How P&G Is Making the Always #LikeAGirl Movement Unstoppable
by Sheila Shayon
P&G’s Always brand’s #LikeAGirl confidence-boosting campaign aimed at girls facing puberty — and society’s expectations — just took home top honors at the 2015 Cannes Lions International Festival of Creativity for best PR campaign. Two weeks later, the campaign is introducing #LikeAGirl’s next leg — with some high kicks and some high-profile allies to kick it off.
Its new “Unstoppable” campaign, which talked to more than 100 girls of different ages and backgrounds, focuses on confidence and dispelling prejudices like “girls can’t be brave” and “girls aren’t strong.”
In addition to releasing a new wave of research highlighting the confidence crisis, it’s also creating a confidence-based curriculum for teachers that could reach 20 million girls worldwide and a partnership with TED to help reach educators.
In short, it’s kicking over the boxes of perceptions and expectations bestowed on girls as follow-on to the viral smash #LikeAGirl ad, which has been watched more than 85 million times on YouTube and has earned more than a billion impressions worldwide.
It also aired at this year’s Super Bowl — a first for a feminine hygiene ad.
The new “Always #LikeAGirl Unstoppable” pro-social video and global confidence education curriculum were unveiled on Tuesday in New York during the Always #LikeAGirl Confidence Summit. The keynote speaker: Maisie Williams, the 18-year-old British actress who plays Arya Stark on HBO’s Game of Thrones. While Game of Thrones may be too violent and mature for younger girls, Williams has a massive social media following and is an inspiring, kickass role model to girls everywhere.
“As it appears in … full read/full credit … more photos & videos”
~~Always #LikeAGirl – Unstoppable~~
~~Published on Jul 7, 2015~~
Do we limit girls and tell them what they should or shouldn’t be?
Do we box them into expected roles?
Well, we asked, and the answer was shocking: 72% of girls DO feel society limits them – especially during puberty – a time when their confidence totally plummets. Always is on an epic battle to keep girls’ confidence high during puberty and beyond!
Our original #LikeAGirl social experiment started a conversation to boost confidence by changing the meaning of “like a girl” from an insult to a total compliment. And – with your help – that conversation turned into major movement sweeping the entire globe.
We’re on a roll, and we’re not stopping! Now, we’re empowering girls everywhere by encouraging them to smash limitations and be Unstoppable #LikeAGirl. We need your help. Join us. Watch, share and champion all girls to be Unstoppable #LikeAGirl.
For more than three decades, we’ve made it our mission to empower young girls worldwide by educating millions of them about puberty and their cycle, so they can feel confident – any day of the month. Together, we’re making great change happen.
~Always Super Bowl 2015 Commercial Like a Girl~
~Published on Jan 30, 2015~
Always Super Bowl 2015 Commercial Like a Girl
Always Super Bowl 2015 TV Spot, ‘Like a Girl‘. In its Super Bowl 2015 commercial, Always asks “What does it mean to do something like a girl?” The answers vary depending on the age group. Those who were older demonstrated exaggerated, dainty behavior. When did doing something like a girl become an insult? Young girls demonstrated behavior of strength and speed. A girl’s confidence does not have to plummet during puberty.
Let’s make #LikeAGirl mean amazing things.
#Always #LikeAGirl #Unstoppable #EmpoweringAd #Procter&Gamble #Always #LikeAGirlMovementUnstoppable #ConfidenceBoostingCampaign #GirlsFacingPuberty #SocietysExpectations #SuperBowlAd2015 #OnARoll #WeAreNotStopping #RewirteTheRules #MeansGreatThings
#WeAllAreOne #ItIsWhatItIs #DrRex #HortyRex #hrexachwordpress
We ALL are ONE!!