To start the day ….. “Evian Babies Surfing …. Cuteness”!!


~~April 20, 2016~~ 


Whether you find them adorable, hilarious, creepy – or maybe all of the above – —Evian’s famous advertising babies aren’t going anywhere. And they return today with a splash in a new campaign from BETC Paris that includes a surfing-themed global commercial and North American outdoor ads starring Gigi Hadid.

The new spot, “Baby Bay,” rolled out moments ago online. It features the babies—whose prior amusingly adult-like physical exploits famously included rollerblading—grabbing surfboards and catching some waves, much to the surprise of the one grownup on the beach. (Everyone else has been drinking Evian and reverted to a childlike state, you see, while our confused hero still needs his refreshment, which awaits him at the bar down the beach.)

The tagline remains, “Live Young.”

Check out the 90-second spot.



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Olivia Sanchez-Castro, vp of marketing for Danone Waters of America, spoke to Adweek exclusively about the babies and the secret of their staying power.

“We’re just not tired of them,” she said. “The babies are the embodiment of youth, and that’s always been a part of Evian’s DNA. We don’t feel it’s over yet. It’s about entertainment and the embodiment of youth for us.”

Sanchez-Castro said the surfing theme was a perfect evolution of the campaign. “It’s all about nature, and we felt like it went really well with Evian’s vision of youth,” she said. “It’s this carefree, very relaxed style, and that’s the embodiment of what ‘Live Young’ is for us. We felt this natural setting really brought forth what Evian is, which is this pure water from the Alps.”


Chilling With Gigi Hadid, in Global Campaign The supermodel tell us why she loves the ‘Live Young’ work By Tim Nudd

“As it appears in … full read/full credit”


#ToStartTheDay #‎EvianBabiesSurfing #Cuteness #AdOfTheDay #BETC #Paris #SurfingThemed #GlobalCommercial #NorthAmericanOutdoorAds #GigiHadid #BabyBay #ChillingWithGigiHadid #LiveYoung #TimNudd #EvianBabyBay

#WeAllAreOne #ItIsWhatItIs #DrRex #HortyRex #hrexachwordpress


~~Evian Baby Bay~~

~~Published on Apr 19, 2016~~

The most amazing surf spot in the world: all surfers are babies!
Surf like a baby on

Agency: BETC
Director: James Rouse
Production team: Wanda & Mikros
Music: Lilly Wood & the Prick cover of the Beach Boys’ Kokomo


We ALL are ONE!! 


At the end of the day …. “Baby & Me …. and “The making of” … Evian Water!!


~~July 13, 2015~~ 

Baby & Me – Mirror Version … and “the making of”

A good way to end the day .. a bit of humor, music and fun. Nothing better than discovering the way things are done. Hope you enjoy!



Evian is a brand of luxury mineral water coming from several sources near Évian-les-Bains, on the south shore of Lake Geneva.

Today, Evian is owned by Danone Group, a French multinational company. In addition to the mineral water, Danone Group uses the Evian name for a line of organic skin care products as well as a luxury resort in France.


~~New Evian Water Film~~

Baby & Me – Mirror Version

~~Published on Apr 28, 2013~~

The newest video campaign from Evian continues to focus on the brand’s longstanding commitment to the Live Young™ lifestyle: that youth is not a matter of age; it’s an attitude.

“The babies embody ‘Live Young™’, the Evian mantra, and remind us that we are all youthful in our own, unique way. Babies are also the ultimate symbol of natural purity, exactly what Evian water is.

This is why we are so excited to continue this iconic campaign in a fresh and entertaining way,” said Jerome Goure, Vice President of Marketing for Danone.




~~Evian Live Young 2013 …. the making of~~

~~Published on Apr 26, 2013~~

Agua EVIAN lanza a nivel mundial su nueva campaña de bebés marchosos, Baby&Me, donde los sus famosos bebés vuelven a ser los protagonistas de su filosofía ‘Live Young‘.


#AtTheEndOfTheDay #BabyAndMe #TheMakingOf #EvianWater #NaturalSpringWater #LuxuryMineralWater #ÉvianLesBains #SouthShore #LakeGeneva #LiveYoung #Liifestyle #YouthNotAMatterOfAge #Attitude

#WeAllAreOne #ItIsWhatItIs #DrRex #hrexachwordpress




We ALL are ONE!!