Launches Celebrity Studded Awareness Campaign Nature Is Speaking
Nature doesn’t need people. People need nature.
That’s the message of the provocative, celebrity-studded campaign Conservation International (CI) has launched. Nature Is Speaking aims to raise awareness that people need nature in order to survive.
“I have fed species greater than you, and I have starved species greater than you … I am prepared to evolve.
Are you?” asks “Mother Nature,” voiced by Julia Roberts in the first film of the series.
Conservation International worked with the Audience Behavior Lab (ABL), a division of TBWA\Media Arts Lab, to create the campaign under the creative direction of TBWA\MAL Chairman, Lee Clow.
“We thought the idea of giving nature a voice, nature having been around billions of years longer than humans, might make it clear to all of us that the planet will evolve with or without humans. It’s our choice,” said Clow.
The campaign also takes aim at the current dialogue around environmental issues. “The environmental movement has missed the mark when talking about nature because it tends to present nature as something that is separate from people,” said Dr. M. Sanjayan, Conservation International’s executive vice president and senior scientist. “By making it clear that people need nature to survive, we are turning the conversation around and making the movement relevant to entirely new audiences.”
Recent polling suggests the campaign is particularly well-timed and needed. According to an American Psychological Association survey of high school seniors and college freshmen, younger Americans are less interested than ever in the environment and taking action to save nature. Only 20% of those surveyed from 2000-2009 expressed interest in involving themselves in cleaning up the environment.
Human beings are part of nature.
Nature is not dependent on human beings to exist.
Human beings, on the other hand, are totally
dependent on nature to exist.
The growing number of people on the planet
and how we live here is going to determine the future of nature.
And the future of us.
Nature will go on, no matter what.
It will evolve.
The question is, will it be with us or without us?
If nature could talk, it would probably say it doesn’t much matter either way.
We must understand there are aspects of how our planet evolves
that are totally out of our control.
But there are things that we can manage,
control and do responsibly that will allow us
and the planet to evolve together.
We are Conservation International and we need
your help. Our movement is dedicated to managing
those things we can control. Better.
Country by country.
Business by business.
Human by human.
We are not about us vs. them.
It doesn’t matter if you’re an American,
a Canadian
or a Papua New Guinean.
You don’t even have to be particularly fond of the ocean
or have a soft spot for elephants.
This is simply about all of us coming together
to do what needs to be done.
Because if we don’t, nature will continue to evolve. Without us.
Oscars 2014: Ellen DeGeneres’ all-star selfie sets Twitter record for most retweets
Academy Awards host recruits Jennifer Lawrence, Julia Roberts, Meryl Streep, Bradley Cooper, Kevin Spacey and Brad Pitt for photograph during live ceremony.
Not only has Ellen DeGeneres set the record for most retweeted tweet of all-time, but she’s also the first user to top 1 million retweets for a single Twitter post.
Surpassing 1,300,000 retweets in less than an hour, @TheEllenShow posted the record-breaker while hosting the Oscars tonight.
The mega-selfie featured, among others, Jennifer Lawrence, Meryl Streep, Julia Roberts, Brad Pitt, Kevin Spacey and Bradley Cooper, who snapped the shot.
~~GALLERY~~
This slideshow requires JavaScript.
In an even greater display of talent, watch Heather Rooney’s timelapse drawing of the selfie
This is the image that broke Twitter when Ellen DeGeneres tweeted it during the 2014 Oscars.
Seven days after this momentous event, artist Heather Rooney used Prismacolor colored pencils to draw this fabulous image and here is the time lapse of that drawing!
It Is What It Is 