~~June 16, 2015~~
Tylenol’s #HowWeFamily Campaign Uses LGBT Couples To Portray Changing Face Of The Family
WHEN WERE YOU FIRST CONSIDERED A FAMILY?
When you fell in love?
When you married?
When you had kids?
A same-sex prom couple and two gay dads are among those featured in the campaign’s first TV ad, which is directed by Academy Award winner Dustin Lance Black and is slated to begin airing on TV next week.
The clip launches a three-month effort that will include profiles of 10 real-life U.S. families, a “docu-short” on the changing face of the American family and the results of a national survey on families. Each of these components will soon be found on a microsite.
A voice-over declares,
“Family isn’t defined by who you love, but how.”
Manoj Raghunandanan, Senior Director of Marketing for Johnson and Johnson’s McNeil Consumer Healthcare, told Advertising Age that the ad was representative of his company’s commitment to celebrating how “families look and feel different now than they did before.”
He added, “Because we’re a family brand, because we’re an iconic American brand, and we want to continue to serve families into the future, I think it’s important that we reflect what that family is today.”
The campaign’s spokeswomen are “Bring It On” actress Gabrielle Union and psychiatrist and columnist Gail Saltz.
“As it appears in …. full read/full credit”
~#HowWeFamily | TYLENOL®~
~~Published on Jun 5, 2015~~
When were you first considered a family? We believe that family is not about who you love, but how. For over 60 years, TYLENOL® has cared for all families.
Share what makes you proud of your family with #HowWeFamily, see more at http://www.HowWeFamily.com.
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#WeAllAreOne #ItIsWhatItIs #DrRex #HortyRex #hrexachwordpress
We ALL are ONE!!