media misdirection | It Is What It Is

~~May 7, 2018~~

THIS IS AMERICA

Quite a strong message within this music video.

Indeed, have to watch it more than once! In a blunt manner, not sparing any punches, Donald Glover presents the true and crude reality of America.

The title is right on target:

This IS America!

Be forewarned. Some content may be offensive to some who may shy away from the sad reality.

The video speaks for itself.

HortyRex©

On the latest Saturday Night Live, Childish Gambino – the musical pseudonym for actor and Atlanta creator Donald Glover – released “This Is America,” a searing social critique of pop culture and the experience of being black in America today.

~LYRICS~

http://time.com/5267730/childish-gambino-this-is-america-words/

~DONALD GLOVER~

The actor, who has been riding high these days with both his series “Atlanta” and his role as young Lando Calrissian in the forthcoming “Solo: A Star Wars Story,” both hosted “Saturday Night Live” and was the musical guest as his rap/R&B alter ego, ‘Childish Gambino‘.
Glover as Gambino won a Grammy this year for best traditional R&B performance for his song “Redbone” and premiered two new songs on “SNL,” titled “Saturday” and “This Is America.”

Here’s what you need to know about the music video that has many hailing Glover/Gambino as a genius:
You will need to watch it more than once
Directed by “Atlanta” director Hiro Murai, the video is pretty surreal and packed full of messages.
It’s expansive and filmed in a warehouse, which allows for a lot of action.
As much as your eye will be drawn to Glover as a shirtless Gambino, pay close attention also to what is happening in the background.

~It takes on gun violence in America~
Murders occur, but the guns are treated more delicately than human lives in the video — a strong statement given the current debate over gun control.
The imagery also has sparked conversation about several other themes, including police brutality, social media habits and what people are really paying attention to in the United States.
“The fact that Childish Gambino’s ‘This is America‘ tackles police brutality, gun violence, media misdirection, and the use of African Americans as a brand shield, all while dancing in Jim Crow-style caricature, shows a transcendence or mere performance and demands attention,” one person tweeted.

“As it appears in … full read/full credit”

https://www.cnn.com/2018/05/07/entertainment/childish-gambino-this-america-video/index.html

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#WeAlllAreOne #ItIsWhatItIs #DrRex #HortyRex #hrexachwordpress

~~This Is America~~

Official Video