New Spanish-language TV ad in Arizona designed to boost Hispanic voter registration
A first-of-its-kind media campaign launches in Arizona on Wednesday, August 31, in hopes of boosting Hispanic voter registration to historic highs
A new public service announcement co-produced by the state’s largest Spanish-language television and radio stations is set to air roughly 2,500 times through Election Day on Univision and Telemundo television stations and will feature DJ’s and talk show hosts from some of the state’s most popular Spanish-language radio stations, according to organizers.
The campaign is the brainchild of Mi Familia Vota, a nonpartisan voter registration group that is seeking to register roughly 95,000 new Latino voters in six states this year.
While volunteers are rounding up new registrants in California, Colorado, Florida, Nevada and Texas, Arizona is seen as the crown jewel of the effort this year.
That’s because no other state has been on the front lines of the years-long immigration policy fights and Hispanic leaders are eager to demonstrate their community’s growing political clout in the state.
No matter how a new voter registers, Mi Familia Vota is hoping to boost the numbers with its new ad campaign, which stars Spanish-language television and radio news anchors and morning talk show hosts.
The ad begins with anchors asking whether the viewer is 18 or older and registered to vote. It reminds the viewer that voter registration continues in Arizona through Oct. 10.
“We are extremely proud of our Latino media partners,” said Ben Monterroso, executive director of Mi Familia Vota. “They are making history in an already historic election by continuing to help build political power for the Latino community.”
The campaign is backed by Azteca America; the Phoenix and Tucson affiliates of Univision and Telemundo; Univision-owned radio stations Que Buena 105.9 FM, Mas Variedad 106.3 FM and Latino Mix 100.3 FM; Contacto Total, a Phoenix-area radio station; stations owned by Entravision Radio, including La Tricolor 103.5 FM, Jose 106.9 and 107.1 FM & ESPN 710 AM; Mary Rabago Productions LLC; Mujeres Unicas LLC; Onda 1190-AM; Prensa Hispana; Teleritmo; and UniMás Arizona.
‘Love Has No Labels‘ has launched its newest video, ‘We Are America,’ in celebration of not only Independence Day in the US, but the diversity that makes up the country.
WWE mega-star John Cena is featured in the three-and-a-half minute video that celebrates love and acceptance of all communities regardless of race, religion, gender, sexual orientation, age and ability.
It is supported by a wide-ranging digital campaign, including an opportunity for people to submit photos to demonstrate the diversity that makes up America.
“I am proud to be part of The Ad Council’s ‘Love Has No Labels‘ campaign, ‘We Are America’,” said WWE Superstar John Cena. “This campaign sends an important message of acceptance that truly embodies the spirit of America.”
The latest push is designed to encourage Americans to define their love of country as love of all Americans and to challenge the assumptions of what defines an ‘average’ American — likely different from the person imagined.
The spirit of inclusiveness is evident in the labels that Americans use to define themselves — Latino, disabled, lesbian, Muslim, senior citizen, African American and others.
“At a time when it feels hard for our country to find common ground, we need to remind audiences that to celebrate America is to celebrate all Americans.
We’re so proud to continue the Love Has No Labels message as part of the 4 July holiday and throughout the year,” said Lisa Sherman, president and chief executive of The Ad Council.
“‘We Are America’ illuminates what we already know – that Americans today cover the full spectrum of age, sexuality, ability, race and religion. And this message is just as important now as ever.”
John Cena takes a break between dropping body slams to drop some truth – that patriotism is more than pride of country, it’s love beyond labels.
While the vast majority of Americans consider themselves unprejudiced, many of us unintentionally make snap judgments about people based on what we see – whether it’s race, age, gender, religion, sexuality, or disability.
The Love Has No Labels campaign challenges us to open our eyes to our implicit, or unconscious, bias and work to stop it in ourselves, our families, our friends, and our colleagues.
Touching Organ Donation PSA, ‘The Man And The Dog,’ Will Leave You In Tears
A new organ donation PSA, titled “The Man and the Dog,” shows the bond between an old man and his dog and reveals why dogs are called man’s best friend. The 90-second ad, designed to raise public awareness about organ donation, will leave you in tears.
Uploaded to YouTube on May 20, the video has gone viral with more than 2.7 million views.
Dogs have long been considered “man’s best friend,” and they have certainly earned the title. The bond between humans and canines is unmistakable. Since the domestication of the dog, people have been drawn to them (and they to us). Dogs have helped us in so many ways and expect little in return. They have hunted with us, kept vermin and pests away, served the military and police, assisted the disabled, and faithfully remained our loyal companions.
It Is What It Is 