To start the day ….. “Evian Babies Surfing …. Cuteness”!!


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~~April 20, 2016~~ 

AD OF THE DAY

Whether you find them adorable, hilarious, creepy – or maybe all of the above – —Evian’s famous advertising babies aren’t going anywhere. And they return today with a splash in a new campaign from BETC Paris that includes a surfing-themed global commercial and North American outdoor ads starring Gigi Hadid.

The new spot, “Baby Bay,” rolled out moments ago online. It features the babies—whose prior amusingly adult-like physical exploits famously included rollerblading—grabbing surfboards and catching some waves, much to the surprise of the one grownup on the beach. (Everyone else has been drinking Evian and reverted to a childlike state, you see, while our confused hero still needs his refreshment, which awaits him at the bar down the beach.)

The tagline remains, “Live Young.”

Check out the 90-second spot.

GoldSwirl

~~GRAPHICS SOURCE~~

Google Images

I do not own these images.

No intention of taking credit.

If anyone knows the owner of any, please advise and it will be corrected immediately.

HortyRex©

GoldSwirl

~~GALLERY~~ 

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GoldSwirl

Olivia Sanchez-Castro, vp of marketing for Danone Waters of America, spoke to Adweek exclusively about the babies and the secret of their staying power.

“We’re just not tired of them,” she said. “The babies are the embodiment of youth, and that’s always been a part of Evian’s DNA. We don’t feel it’s over yet. It’s about entertainment and the embodiment of youth for us.”

Sanchez-Castro said the surfing theme was a perfect evolution of the campaign. “It’s all about nature, and we felt like it went really well with Evian’s vision of youth,” she said. “It’s this carefree, very relaxed style, and that’s the embodiment of what ‘Live Young’ is for us. We felt this natural setting really brought forth what Evian is, which is this pure water from the Alps.”

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Chilling With Gigi Hadid, in Global Campaign The supermodel tell us why she loves the ‘Live Young’ work By Tim Nudd

“As it appears in … full read/full credit”

http://www.adweek.com/news/advertising-branding/ad-day-evians-babies-try-surfing-and-chilling-gigi-hadid-global-campaign-170914

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#ToStartTheDay #‎EvianBabiesSurfing #Cuteness #AdOfTheDay #BETC #Paris #SurfingThemed #GlobalCommercial #NorthAmericanOutdoorAds #GigiHadid #BabyBay #ChillingWithGigiHadid #LiveYoung #TimNudd #EvianBabyBay

#WeAllAreOne #ItIsWhatItIs #DrRex #HortyRex #hrexachwordpress

GoldSwirl

~~Evian Baby Bay~~

~~Published on Apr 19, 2016~~

The most amazing surf spot in the world: all surfers are babies!
#evianBabyBay
Surf like a baby on http://babybay.evian.com/

Agency: BETC
Director: James Rouse
Production team: Wanda & Mikros
Music: Lilly Wood & the Prick cover of the Beach Boys’ Kokomo

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We ALL are ONE!! 

ItLet-24

IOTD …. Image of the day, #360 …. “Kowabunga”!!


RideTurtle

~~October 16, 2015~~ 

RIDING THE CREST

During the 1950’s and 1960’s surfers adopted “kawabonga!” as a declaration of enthusiasm, changing the pronunciation slightly to “cowabunga!”.

Kupaianaha” is the Hawaiian word for surprising or wonderful and it may have influenced surfers who had grown up with Howdy Doody.

“As it appears in … full read/full credit”

https://en.wiktionary.org/wiki/Appendix:Etymology/cowabunga

BLine

~~GRAPHIC SOURCE~~ 

https://www.facebook.com/ExistingActuality

BLine

A dear blogger friend taught me this concept.

You can find Michelle here: http://mchelsmusings.wordpress.com/

~IN HER OWN WORDS~

IOTD” is image of the day, a concept I came up with. I teach visual meditative therapy – or in easy terms – a mini mental holiday. For some people it is very difficult for them to get their image right. I post an image a day for people to use in their mini mental vacay. Some are serious, some are silly, and some are just beautiful!”

BLine

#IOTD #ImageOfTheDay #360 #DearBloggerFriend #HerOwnWords #Serious #Silly #JustBeautiful #SurfingTurtle #RidingTheCrest #Kowabunga #AwesomeNature #DeclarationOfEnthusiasm #Kupaianaha #HawaiianWord #Surprising #Wonderful #Surfers #HowdyDoody

#WeAllAreOne #ItIsWhatItIs #DrRex #HortyRex #hrexachwordpress

BLine

We ALL are ONE!! 

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