Always #LikeAGirl …. “Unstoppable: Empowering Ad”!!

~~July 15, 2015~~ 

How P&G Is Making the Always #LikeAGirl Movement Unstoppable

by Sheila Shayon

P&G’s Always brand’s #LikeAGirl confidence-boosting campaign aimed at girls facing puberty — and society’s expectations — just took home top honors at the 2015 Cannes Lions International Festival of Creativity for best PR campaign. Two weeks later, the campaign is introducing #LikeAGirl’s next leg — with some high kicks and some high-profile allies to kick it off.

Its new “Unstoppable” campaign, which talked to more than 100 girls of different ages and backgrounds, focuses on confidence and dispelling prejudices like “girls can’t be brave” and “girls aren’t strong.”

In addition to releasing a new wave of research highlighting the confidence crisis, it’s also creating a confidence-based curriculum for teachers that could reach 20 million girls worldwide and a partnership with TED to help reach educators.

~~GALLERY~~ 

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In short, it’s kicking over the boxes of perceptions and expectations bestowed on girls as follow-on to the viral smash #LikeAGirl ad, which has been watched more than 85 million times on YouTube and has earned more than a billion impressions worldwide.

It also aired at this year’s Super Bowl — a first for a feminine hygiene ad.

The new “Always #LikeAGirl Unstoppable” pro-social video and global confidence education curriculum were unveiled on Tuesday in New York during the Always #LikeAGirl Confidence Summit. The keynote speaker: Maisie Williams, the 18-year-old British actress who plays Arya Stark on HBO’s Game of Thrones. While Game of Thrones may be too violent and mature for younger girls, Williams has a massive social media following and is an inspiring, kickass role model to girls everywhere.

“As it appears in … full read/full credit … more photos & videos”

http://brandchannel.com/2015/07/08/pg-always-like-a-girl-070815/

~~Always #LikeAGirl – Unstoppable~~

~~Published on Jul 7, 2015~~

Do we limit girls and tell them what they should or shouldn’t be?

Do we box them into expected roles?

Well, we asked, and the answer was shocking: 72% of girls DO feel society limits them – especially during puberty – a time when their confidence totally plummets. Always is on an epic battle to keep girls’ confidence high during puberty and beyond!

Our original #LikeAGirl social experiment started a conversation to boost confidence by changing the meaning of “like a girl” from an insult to a total compliment. And – with your help – that conversation turned into major movement sweeping the entire globe.

We’re on a roll, and we’re not stopping! Now, we’re empowering girls everywhere by encouraging them to smash limitations and be Unstoppable #LikeAGirl. We need your help. Join us. Watch, share and champion all girls to be Unstoppable #LikeAGirl.

For more than three decades, we’ve made it our mission to empower young girls worldwide by educating millions of them about puberty and their cycle, so they can feel confident – any day of the month. Together, we’re making great change happen.

Don’t stop!

~Always Super Bowl 2015 Commercial Like a Girl~

~Published on Jan 30, 2015~

Always Super Bowl 2015 Commercial Like a Girl

Always Super Bowl 2015 TV Spot, ‘Like a Girl‘. In its Super Bowl 2015 commercial, Always asks “What does it mean to do something like a girl?” The answers vary depending on the age group. Those who were older demonstrated exaggerated, dainty behavior. When did doing something like a girl become an insult? Young girls demonstrated behavior of strength and speed. A girl’s confidence does not have to plummet during puberty.

Let’s make #LikeAGirl mean amazing things.

#Always #LikeAGirl #Unstoppable #EmpoweringAd #Procter&Gamble #Always #LikeAGirlMovementUnstoppable #ConfidenceBoostingCampaign #GirlsFacingPuberty #SocietysExpectations #SuperBowlAd2015 #OnARoll #WeAreNotStopping #RewirteTheRules #MeansGreatThings

#WeAllAreOne #ItIsWhatItIs #DrRex #HortyRex #hrexachwordpress

We ALL are ONE!! 

Women are the Warriors …. our times call for!!

~~August 31, 2014~~ 

Women are the warriors our times call for

“As it appears in ….. “

https://www.facebook.com/AaronPaquetteArt

https://www.facebook.com/AaronPaquetteArt?fref=photo

Some people make the mistake of thinking women are only gatherers … gardeners … that they can only dig and pick and cultivate and hide.

I tell you that women are the strongest, smartest and most dangerous hunters the world has ever seen. Individually, they may be physically overpowered, but in planning, in vision, in purpose and explosive action, they can’t be beat. Any honest man will admit there is nothing that fills them with awe so much as their partner when she has made up her mind.

She has become an unstoppable, indomitable will. If it’s against him, he’d better start running!

There’s a narrative that women are weak, that they’re vulnerable, that they are somehow less intelligent or capable than a man. Well, they said that about serfs, about slaves, about people from other races. They say it about anyone they want to control.

You see, it’s the storytellers that rule the world.

And we repeat their stories.

It’s time for a new chapter.

It’s time to write a new reality.

It’s time to stand up and tell your story.

You are only vulnerable when you let others define you as vulnerable.

You are only weak if you let them convince you it’s true.

You are only ‘less than’ if you believe it.

Women are warriors. They are the ones who run with wolves, the ones who follow the moon. They are the ones who give life and they are the first story tellers their children will hear.

Women have all the power of humanity. All the power to shape the world.

Are you waiting for permission? Give it to yourself.

Are you waiting for your time? It’s now.

Are you waiting for a sign? Look around.

You are the linch-pin, the tipping of the scales.

The moment you say you’ve had enough. The moment you rise …

Everything changes.

We are in a battle for a future that our children, grandchildren and theirs can grow in, be safe in, be challenged in. Part of it means taking time for yourself, for silence, to breathe and renew. Part of it means to let go for a while. You’ve been carrying heavy burdens.

There will be men who cling desperately to the idea that they have power over you. Outsmart them. Outmaneuver them. Out plan and out-strategize.

There are so many more good men willing to be your allies, willing to be your support, willing to be your partners. We are your sons, after all.

We are in a battle for the soul of the planet.

And you are that soul.

You are the warriors.

And this is your time.

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Feel free to print this out, to share it, to hang it where you can see it.

-Aaron Paquette-

Aaron Paquette is a First Nations Metis artist, author and speaker. Based in Edmonton, Alberta, his Bestselling Novel ‘Lightfinder‘ was published 2014 through Kegedonce Press and is now in 2nd printing.

To order Lightfinder:

http://www.chapters.indigo.ca/books/lightfinder/9780986874079-item.html

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I used this YouTube video before. I think the message is so important and on topic that it needs to be shared and shared again. 

I dedicate it this time to my new friend Jane J!! 

~~One Woman: A Song for UN Women~~

~~Published on Mar 7, 2013~~

Support women all over the world. Buy “One Woman” at http://song.unwomen.org.

From China to Costa Rica, from Mali to Malaysia, acclaimed singers and musicians, women and men, have come together to spread a message of unity and solidarity:

We are “One Woman”.

Launching on International Women’s Day, 8 March 2013, the song is a rallying cry that inspires listeners to join the drive for women’s rights and gender equality. “One Woman” was written for UN Women, the global champion for women and girls worldwide, to celebrate its mission and work to improve women’s lives around the world.

We ALL are ONE!!