Budweiser’s Super Bowl Ad And The Great Debate Over What It Means To Be An American
“You don’t look like you’re from around here,” a young Adolphus Busch is told as he arrives in America from Germany to pursue his dream of making beer. So begins Budweiser’s new Super Bowl ad, released earlier this week into an ongoing political maelstrom over immigration.
The ad depicts the company’s founder trudging through swamps and mud, surviving a steamboat fire and being greeted with outright hostility before getting to St. Louis and meeting Eberhard Anheuser – i.e., the Anheuser in Anheuser-Busch.
Despite the beer giant’s protestations that the ad is not political, it has hit a nerve among conservatives for taking a seemingly pro-immigrant stance at a time of widespread protests against Drumpf’s ban on travelers from seven Muslim-majority nations.
Amidst all the underhanded, debased, disgusting information, actions and mudslinging taking place on one side of the 2016 presidential campaign, what happened in Oregon to Senator Sanders was a breath of fresh air.