Have you heard about “Lalaloopsy Land”?


~~January 20, 2014~~

Lalaloopsy is an American line of rag dolls from MGA Entertainment. They were originally released in 2010 as Bitty Buttons but the brand name was changed to Lalaloopsy shortly after launch. They were popular in the 2010 holiday season.

A variety of large and small Lalaloopsy dolls have been released, as well as several Lalaloopsy themed video games. In 2012 and 2013 Lalaloopsy TV specials and TV series began airing on Nick Jr.

Lalaloopsy logo.png
Type Rag doll
Company MGA Entertainment
Country United States
Availability 2010–
Slogan Sew magical – Sew cute
Official website

Facebook Page: https://www.facebook.com/lalaloopsy


On July 19, 2010, MGA Entertainment announced the launch of a line of doll toys, Bitty Buttons, featuring eight 12 -inch original rag dolls. Bitty Buttons had the tag line “Sew magical – Sew cute”. Each doll character was created with a fictional theme, reflecting the day she is born, the fabric she is sewn from, and her pet. Isaac Larian, CEO of MGA Entertainment, said, “Bitty Buttons was designed to teach kids that everybody is unique in their own special way.

The new brand promotes the idea that old things can become new again, everything can be repurposed and nothing should ever go to waste.” According to company press releases, the dolls were, “Designed to encourage a child’s imagination and creativity” and “teach important life lessons such as diversity, individuality and the idea that everything deserves a second life.”

At release, the original eight dolls were Crumbs Sugar Cookie, Jewel Sparkles, Peanut Big Top, Bea Spells-a-Lot, Mittens Fluff ‘N’ Stuff, Dot Starlight, Pillow Featherbed, and Spot Splatter Splash.



The dolls changed from “Bitty Buttons” to “Lalaloopsy” shortly after launch. In November 2010, the Lalaloopsy toy line won the “Large Doll” category in the People’s Play Awards, and was featured the next day on the American television program Live with Regis and Kelly.

Lalaloopsy’s original dolls were described by CBS’s The Early Show in November 2010 as “the hottest toy of the season,” and MSNBC referred to them as “this year’s Tickle Me Elmo“. The New York Post described them as, “Creating Cabbage Patch-like hysteria among Holiday shoppers.” 

On December 21, 2010 Lalaloopsy dolls were in the first spot on “Google’s Hottest Holiday Internet Searches.” According to Google searches for Lalaloopsy dolls were “up 20% since the beginning of December.”


On February 13, 2011, the addition of three new characters: Patch TreasureChest, Blossom Flowerpot, and Tippy Tumblelina were added to the existing line of 8. It was also announced that the company would be expanding the line of toys to include new mini versions of the dolls as well as made-for-DVD feature that has been released in spring 2012.

Additional mini-series were created as well as exclusive holiday-themed dolls that could only be found at certain retail stores. On June 28, 2011 three new characters: Marina Anchors, Sahara Mirage, and Misty Mysterious were added as well as additional play-sets.

Development of a Nintendo DS title was also announced, with the official release date being November 6, 2011. Each game came with one of four mini dolls.


On November 16, 2011 MGA announced that the newly created nurse doll – Rosy Bumps ‘N’ Bruises has been donated to more than 1,000 Red Cross hospital blood drives across the country to aid in awareness. The following day MGA entertainment announced the creation of 5 webisodes to be featured on Teletoon, and that future updates would be posted on the Lalaloopsy Facebook wall.

In December 2011 MGA Entertainment started to advertise Lalaloopsy Micro Figurines. Each one is about 3 centimetres (1.2 in) with a head that can be removed and placed onto the other bodies.

MGA continued to add additional characters to the Lalaloopsy toy line. As of February 2012 there were over 50 characters. The main toy line includes 13-inch Dolls, the mini-series, and a variety of mini play-sets and plush dolls as well as Lalaloopsy Littles, smaller siblings of the 13-inch dolls.

In March 2012 a new line of mini Lalaloopsys called “Shoppes” were announced. Their names are Cherry Crisp Crust, Jelly Wiggle Jiggle, Bun Bun Sticky Icing, and Scoops Waffle Cone. A new mini doll, Sprouts Sunshine, was released through Target in the spring of 2012. 

For full list of the dolls’ names and full article/Source:




My grand daughter is their number one fan!! The pictures that you have already seen are from the “Lalaloopsy Land” … in her bedroom.

I think that she has lost count of how many she has. She got a Lalaloopsy house for Christmas and now she keeps the all there. She has all sizes and textures. All of the dolls have a “pet” that come with them.  She knows all of their names as well as their pets’ names. 

Quite a memory …. she has. 

Bear in mind, these dolls are made of hard plastic or resin. Their heads are disproportionate when compared to their bodies. The “hair” is as hard as the consistency of their bodies. They are described as “rag dolls” …. but there isn’t a rag in them.

She loves them to pieces and plays with them endlessly. I believe that they encourage her imagination because she makes up her own stories.

She is old enough to use a computer and is very savvy in surfing the net, searching youtube videos and learning more and more about the “Lalaloopsy Dolls” adventures!!

Ah, the joys of childhood!!! 





She calls her Angel because it’s like her own name. Angel sits atop the doll house as protection. See her halo?



Barely three inches tall.



These are the big ones.




~~Doughnut & Crabby & Jungle~~




In addition to the doll house, she has an amusement park. This is good for the small dolls.

As you can see, there are many sitting there. I wasn’t able to sit them all …. there are plenty more!! 



My grand daughter received a present that she needed to exchange at a local toy store. We found some coupons and headed out.

This smart girl managed to exchange her gift, received a discount with the coupon, had some cash on her and managed to get me to buy another one for her. 

When all was said and done, she came out of the store with three new dolls ….. all three were the big ones!


~~Mint E Stripes & Peppermint~~


~~Teddy Honey Pot and Honey E Pink~~


~~Confetti Carnival & Pinky E Fancy~~




Lalaloopsy Webisode: Up Up and Away


We ALL are ONE!! 




This entry was posted in Equality and tagged by Dr. Rex. Bookmark the permalink.

About Dr. Rex

I'm originally from Puerto Rico. I was born in Santurce and raised in Rio Piedras. Have lived in Florida since 1999. I have a doctorate degree in Medicine; completed in 1976. My Internal Medicine specialty was completed in 1979. Worked for Puerto Rico's health system until 1985. At this time, I'm happily retired after working for the federal government for almost 28yrs. I want to offer any knowledge that I have to anyone "out there" who is interested. My views are liberal in almost every sense. My knowledge is "eclectic" - a bit of everything. Music and reading are my passion. Blogging has also become a very interesting endeavor. Metaphysical topics attract me. I'm interested in news reporting human issues like injustice, discrimination and abuse - the "wrongly" affected. My intention is to bring this knowledge to an understandable level and to help anyone in need. I'm open to questions and will answer them to the best of my ability. Currently working on an enterprise whose main mission will be to bring peoples of all walks of life together. To be one .... since we ALL are ONE!! The future looks bright and promising!!!

5 thoughts on “Have you heard about “Lalaloopsy Land”?

  1. Pingback: IOTD …. Image of the day, #485 …. “Lalaloopsies are grown & leaving the house”!! | It Is What It Is

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